The tables provide data about sales of Fairtrade-labelled coffee and bananas in five European countries – UK, Switzerland, Denmark, Belgium, and Sweden – between 1999 and 2004
It is noticeable that sales of coffee increased steadily, while sales of bananas grew significantly in three European countries (UK, Switzerland, and Denmark) throughout the period shown. By contrast, sales of bananas in Belgium and Sweden decreased slightly.
In 1999, sales of coffee accounted 1.5 million in the UK, 3 million in Switzerland, 1.8 million in Denmark, a million in Belgium, and 0.8 million of euros in Sweden. This number of the UK rise dramatically to 20 million of euros, almost 14 times higher than that in 1999. Similarly, sales of coffee in Switzerland and Belgium almost doubled over the 5-year period. Denmark and Belgium experienced a moderate growth of 0.2 million and 0.7 million of euros over the following years.
In 1999, sales of bananas in the UK stood at 15 million, in Switzerland at a million, in Denmark at 0.6 million, in Belgium at 1.8 million, and in Sweden at 2 million. While the figures of the UK, Switzerland, and Denmark climbed sharply to 47,5.5, and 4 million of euros, for the UK being the dominant among all other countries, Belgium and Sweden saw a steady reduction to 1 and 0.9 million of euros