In their advertising, businesses nowadays usually emphasise that their products are new in some way. Why is this? Do you think it is a positive or negative development?

In today’s competitive market, businesses often emphasize that their products are new in some way, using marketing strategy to attract customers. This could be happening because of competition and this also raises concerns regarding exaggeration and consumer manipulation.
One reason businesses focus on novelty is that consumers are naturally attracted to products that seem innovative or different. This psychological effect helps companies capture attention in an competitive market. Additionally, with rapid technological advancements, businesses are forced to introduce new features to stay ahead of competitors. For instance, the smartphone industry thrives on constant upgrades, with each new model presenting improved cameras or faster processors.
However, the overemphasis on “freshness” has disadvantages. Many businesses exaggerate minor updates to create a false sense of improvement, leading to disappointment. Additionally, the culture of constant upgrades contributes to environmental degradation, as useless products generate waste. For instance, frequent smartphone replacements create electronic waste, which harms the planet. Finally, such advertising can manipulate consumers into buying things they do not need, encouraging overconsumption.
In conclusion, while emphasizing newness in advertising can drive innovation and benefit consumers, it also has negative implications, such as environmental harm and misleading marketing. Therefore, businesses should try to balance by genuinely improving products while promoting sustainability.

7.5

The essay is logically organized and ideas are connected well. The introduction and conclusion are clear and relevant. However, there are a few areas where the flow of ideas could be improved.

Suggestions

Try to use a wider range of linking words to connect your ideas.
Ensure that your examples are directly relevant to the point you are making.

The essay uses a wide range of vocabulary and there is evidence of less common and idiomatic language. However, there are a few instances of awkward or incorrect word choice.

The essay uses a wide range of complex structures. There are a few minor errors, but they do not impede communication.

The essay addresses the task effectively, providing a clear position throughout the response. The arguments are well-developed and supported with relevant examples. However, the introduction could be improved to better introduce the topic and the writer’s position.