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In their advertising, businesses nowadays usually emphasize that their products are new in some way. Why is this? Do you think it is a positive or negative development?

Advertising has always been a key factor in the development of businesses and it is normally used to promote new models of a certain product, currently. This is mainly because consumers are often more drawn to new products more and it increases curiosity of consumers, consequently companies can make more money and attract more potential costumers. In my opinion, this type of advertisement is normal as companies are there to earn money and extend in the future, and it might help a country to grow in terms of economy.
In the present day, advertising executors are focusing more on promoting new products than old ones, as people tend to be more interested in new things. It also encourages employees to be more innovative and work harder in their respective fields, which can lead to not only the success of the business but also the professional growth of the employees. Additionally, advert makers can come up with more innovative and unusual ideas when they are working on something new as opposed to the moment when they work on the same product multiple times. For example, smartphone companies like Samsung and Apple always release new model of their phones every year; and in each promotion can witness completely different approaches and ideas for the adverts they make.
As I see it, companies focusing on showing off their new products is a norm now because customers demand it and want regular changes. It is not necessarily a negative development, as it is the nature of businesses to earn money by providing goods that people need. Promoting new versions of products does not only help business owners but it also helps a country they are located in to grow economically. The release of more products often piques people’s curiosity, leading to a higher demand for newer versions. This prompts companies to work more that requires them hiring more employees, consequently decreasing the number of unemployed people in the area.
In conclusion, even though the theme of contemporary advertisements are mostly focused on showing new products, we cannot go against them as it is their job to create more; on top of that, it is the demand put by consumers themselves. This, in turn, could help improve the economic position of the country by providing more job opportunities for unemployed individuals.

7.0

The essay is logically organized and ideas are connected well. However, there are a few areas where the flow of ideas could be improved. The essay follows a logical structure, but transitions between paragraphs and within paragraphs could be smoother. The introduction sets up the topic well, but the connection between different points could be enhanced with more explicit linking phrases. The conclusion effectively summarizes the main points but could be more comprehensive. Clearer topic sentences and more explicit linking phrases would help guide the reader through the essay and improve overall coherence.

Suggestions
  • Try to use a wider range of linking words to connect your ideas more effectively.
  • Make sure that your conclusion fully summarizes the arguments you have made in the essay.

The essay uses a wide range of vocabulary and there is evidence of some less common and idiomatic language. However, there are a few instances of awkward or incorrect word choice. The essay demonstrates a good command of a wide range of vocabulary related to the topic. However, there are a few instances of awkward or incorrect word choice that could be revised for clarity. For example, “advertising executors” could be more clearly expressed as “advertising professionals,” and “regular changes” could be more precisely expressed as “innovations.” Improving the precision and appropriateness of vocabulary choices would enhance the overall quality of the essay.

The essay uses a variety of complex structures. However, there are a few grammatical errors and awkward constructions. The essay uses a variety of sentence structures, and the overall grammatical accuracy is quite good. However, there are a few minor errors that could be corrected for clarity. For example, in the sentence, “This is mainly because consumers are often more drawn to new products more and it increases curiosity of consumers,” the phrase “more drawn to” is repeated. Additionally, the phrase “consequently decreasing the number of unemployed people in the area” could be rephrased for clarity. Correcting these minor errors would improve the overall grammatical accuracy of the essay.

The essay addresses the task effectively, providing a clear position throughout. However, the argument could be more fully developed and supported. The essay effectively addresses the prompt by discussing the reasons behind the emphasis on new products in advertising and the implications of this trend. The writer presents a clear position and supports it with relevant examples. However, the argument could be more fully developed, and the essay could benefit from a more detailed exploration of the counterarguments. The conclusion effectively summarizes the main points but could be more comprehensive.

Suggestions
  • Try to develop your arguments more fully and provide more specific examples to support your points.