In this innovation-driven era, advertisements have become an indispensable part of our lives. According to some people, people make purchases based on their needs, thus the role of advertising is unneseccary. Although the people’s needs are what drives most purchases, I completely disagree with this view.
The main reason is that advertisements play a key role in persuading consumer choices. Due to the versatility and numerous options customers have, they may struggle to choose a product over others. In turn, this may lead to uninformed choices, ultimately rendering people to regret. As a ‘maxsimizer’–someone who makes exorbitant purchases via pondering–a customer is likely to experiece distressing feelings because of poor choice they make. Informative advertisements can pave the way for well-thought decisions with visuals that provide clear-cut data about a particular product.
Furthermore, marketing is a lucrative and fruitful domain, which helps businesses grow. Recognizing the fact that every business is levied taxes according to their yearly revenue, assisting them flourish with marketing techniques may help a country to rank up in a global scale. For example, Korzinka’s tax payment, a local supermarket chain in Uzbekistan, comprimises the large portion of Uzbekistans overall GDP. Thanks to well-run marketing campaigns, this brand has been able to raise brand awareness, leading to a win-win situation.
However, the proponents of a stance that advertisement is unnecessary may prove their validity by stressing the significance of freedom of choice. Since enterprises compete to win stomach share in this highly competitive consumer market, the actions they take might persuade consumers to buy their products instead of their needs. Indeed, this would lead to consumerism, if not regulated properly. Rather than curbing advertisements, governmental intervention could lift customers out of a tight corner nevertheless. Legislating policies, such as requiring either infromative packaging designs or visuals that foster informed choices, can solve the issue. I believe that advertisements are a pivotal part of businesses, thus prohibiting them might be a simplistic idea, as businesses benefit the country as a whole.
In conclusion, I disagree with the perception that advertisements are not needed. The rationale behind this is marketing can help make informed choices and assist country grow simoltaneously. Rather than refuting advertiseements, controlling through the government can avert potential adverse outcomes of this like consumerism.