It is believed that there is no need to advertise a product if it is a good quality and satisfies customer expectations so as to attract people to purchase it. Despite seeing some valid reasons for promotion of certain products, I completely agree with the statement.
Admittedly, advertisement has a crucial role in business to flourish and thrive. First and foremost, companies promote consumer awareness through marketing. Displayed on TVs and billboards, particular products or brands draw people’s attention to themselves because of which clients get to know about them. More than just informing consumers, businesses have the luxury of commercials to foster individuals’ interest in possessing their goods. Specifically, the more people know about the features of a particular product, the more they tend to show their interest and trust in it, which in turn makes them regular clients.
On the other hand, there are some arguments that convince me in the pointlessness of marketing. One of which is the fact that competitive business does not require advertising to stand out among its potential opponents in the global market, while does marketing have only short-term effects when it promotes uncompetitive products. Disappointed and annoyed, customers are highly unlikely to come back to buy them. On the contrary, high-quality products fall in favor just due to positive reviews left by satisfied customers. In this sense, the are not in need of being advertised.
To conclude, companies take advantage of advertising to expand their consumer base. However, marketing is of insignificant value, provided that a product is good enough to meet customers’ needs and wants.