The pie chart illustrates the four different frequencies of shopping online among U.S. adults in 2015. The bar chart shows online shoppers’ preferences between buying online and buying in a physical store in three different frequency categories as well as all online shoppers.
Overall, the proportion of people who buy online less often as well as those who never buy online is higher than the data for weekly and a few times a month shoppers. Additionally, a significantly higher proportion of people gave their preferences to buying in a physical store in comparison with making online purchases.
According to the pie chart, the share of people shopping online less often came top of the list, accounting for 37%. The second biggest data belongs to the proportion of those who purchased a few times a month – making up 28%. The figure for people who never buy was third on the list with 20%, making it higher than weekly shoppers by 5%.
While higher percentages of less frequent and monthly online customers were in favour of purchasing in in-person stores, more weekly online shoppers preferred to buy goods in online stores. Interestingly, the biggest gap between people’s preferences (about 60%) was in less frequent category with the lead of buying in a physical store.