With the advancements in technologies, coupled with changes in the way people interact, have come new trends that were unheard of before, with one of being the popularity of expressing complaints and the circumstances causing irritation on social networking sites. I believe that this development has got only positive consequences, both for businesses and individuals.
One major consequence of this tendency is that it provides with an opportunity to have a learning experience from their mistakes. The culture of venting frustrations and complaints publicly online allows businesses to be aware of what their customers have dissatisfaction with, which, on the face of it, seems to pose threats to their reputation. However, companies can make a wise use of negative reviews by improving problematic areas in their operations, an opportunity that was not available a couple of decades ago, since businesses at the time could only know their customers’ needs through the collection of surveys. As a result of these changes, not only do companies have a high likelihood of returning unpleased customers, but also they leave a good impression on other people by showing their commitment to clients. By contrast, failure to take people’s complaints into serious consideration might result in a disconnection between brands and their followers, ultimately in severe cases leading to boycotts.
As for benefits, a rise in online venting can facilitate in improving public mental health. The world is filled with various challenges, including the need to cope with pressure and anxiety precipitated by economic instability, political turmoil and social unrest which are taking place all around the globe. As a result, people have become hyperfocused on their own problems and emotionally disconnected from one another, eventually resulting in fewer meaningful conversations. During such difficult times, the availability of online communities, such as Quora and Reddit, where invididuals from diverse backgrounds have a chance to share their worries and receive emotional support make a difference in terms of releasing stress.
To conclude, an increase in the culture of venting frustrations and complaints on the social networking sites has favourable consequences, which are helping businesses to understand their clients’ needs and concerns. On an individual level, this development provides a platform for people to express their worries and release their stress.