The table provides a detailed comparison of advertising expenditure by four automobile manufacturers—Renault, Vauxhall, Rover, and Ceterizine—in 2002, across five different platforms: press, cinema, outdoor, radio, and television. Figures are expressed in millions of US dollars.
Overall, television dominated the advertising budgets of all four companies, while cinema accounted for the smallest share of expenditure. Renault emerged as the highest spender among the manufacturers, and radio advertising saw an identical allocation from all four brands.
Renault allocated the largest budget to advertising, spending $70 million on television alone. This was followed by Vauxhall, which spent $65 million on this platform. Rover and Ceterizine allocated slightly lower amounts, at $59 million and $45 million respectively. Press advertising was the second most significant expenditure for Renault and Rover, amounting to $45 million and $38 million respectively.
Spending on radio advertisements was consistent at $15 million across all four companies, making it the second-highest expenditure for Vauxhall and Ceterizine. By contrast, minimal funds were directed toward cinema and outdoor advertising, with a combined total of no more than $7 million. Notably, neither Rover nor Ceterizine invested in cinema advertising during this period.