The table chart compares the advertising expenditures of four car manufacturers in 2002, focusing on five platforms: press, cinema, outdoor, radio and TV. The units are measured in millions of dollars.
Overall, all these companies allocated more money to TV adverts while spending less on promoting their cars using the cinema. It is also clear that Renault invested more money in its advertising campaign than the other car companies. Radio was the channel that attracted the same amount of money from all four manufacturers.
The companies allocated more funds to advertising in newspapers and TV in 2002, with Ceterizine spending 70 million dollars on this platform alone. In comparison, Vauxhall allocated 65 million dollars, Renault diverted 59 million dollars, and Rover spent 45 million dollars on television advertisements. Press advertising was also significantly invested by Renault and Rover, taking 45 million and 38 million dollars, respectively.
Radio advertising cost the same 15 million dollars for all four companies that year, and this was the second major advertising expenditure for Vauxhall and Ceterizine.
Expenditures on cinema and outdoor advertising to promote their businesses were lower, with at most 7 million spent on either of the platforms. Rover and Cetrizine did not allocate money to employ cinema for advertising purposes.