In recent years, enterpreneurship has become the most prevalent field for many people worldwide. A diverse range of ways for business companies to raise the number of their customers exist, including advertisements and constant creation of news about the products they sell. The former option seems to be the most optimal way because of the pervasive influence of advertisements on people’s views, when doing shopping.
Undoubtedly, there are various methods that can be applied by business corporations to increase the popularity of their products. Above all, advertising industry has already been developed, enabling companies to consistently show their items to the public. This, in turn, allows companies to present all good aspects of their products together with warnings about how to utilise them, which can naturally contribute to a significant number of potential sales, accumulating more profits too. Another method appears to be frequent new changes about production. If business companies transformed some features of their products, such as their colours, packaging or shapes, their sales would dramatically rise, as trying new changes has always been intriguing for numerous people. Alfa – the company that manufactures stationary items, particularly pens and pencils – for instance, is one of the most succesful corporations in terms of the number of sales, since it produces items with eclectic colours and boxes, which can of course attract more attention. Ultimately, these ways can be effectively used to boost sales of businesses.
Despite manifold methods to increase the proportion of customers, the most efficient and feasible ones, especially advertising, account for the miniority. The primary reason why this can be the most appropriate approach is that advertisements are inseparable parts of our life. Given that they are ubiquitous and can often be seen through a variety of media, such as television, Internet and street boards, they can help companies to attract more and more individuals’ attention to their products, resulting in unprecedented myriad sales. For example, in 2023, my uncle established a business company specialised for shoe production in association with his foreign partners, and they decided to advertise their shoes in both Uzbekistan and France. Within a year, they experienced an unexpected boom in sales, earning $ 750,000 in two months, which was indeed surprising. Thus, advertising is the most justifable measure that can be carried out to expand the sales.
To conclude, a number of ways to make businesses much more popular with lots of customers are available, advertising and create new changes in particular. However, the first option can bring more effective outcomes due to the ubiquity of adverts in every aspect of humans’ life, eventually leading to more sales and income.